Case study 02 · $185 cordless lamp
Every scene came from one studio photo of the lamp on beige. We never shot it at night.
Halune is a study brand we built to show our process. Not a client, so no results. Just the work.
What we started with
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Original
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03That’s one month of our Winner Pipeline.
What we built
01 / 06 · Dinner
It replaces candles. That’s the reason to buy.
For people who host dinner.
Judged on click-through rate
HALUNE
Candlelight, without the wax.
01 / 06 · Dinner
It replaces candles. That’s the reason to buy.
For people who host dinner.
Judged on click-through rate
HALUNE
Lights the shelf the outlet forgot.
02 / 06 · Shelf
No cord is the whole pitch.
For renters short on outlets.
Judged on click-through rate
- Video
HALUNE
Take the glow outside.
03 / 06 · Terrace
Carrying it outdoors widens who wants one.
For people who eat outside.
Judged on click-through rate
HALUNE
Dims low enough to fall asleep to.
04 / 06 · Bedside
The dimmer is the feature that sells.
For anyone winding down at night.
Judged on click-through rate
HALUNE
The gift that doesn’t need a plug.
05 / 06 · Gift
It sells as a gift before it sells as a lamp.
For December gift shoppers.
Judged on cost per sale
HALUNE
Oxblood glaze. Opal glass. Brass.
06 / 06 · Craft
Glaze, glass and brass justify the price.
For anyone comparing it to cheaper copies.
Judged on click-through rate
Is it really the same lamp?
Ready to post
How it gets judged
They don’t replace the ad that works. They race it. On day 14, the numbers decide which one stays.
Every test gets at least seven days and three times your target cost per sale before anyone calls it.
Your turn
Start with the photo you already have.
The audit comes first: three concept gaps you’re not running and one storyboarded 3-second opening on your product. Back in 48 hours.
Pay on delivery. Exact product, or remade free. US/UK brands.
- Pay on delivery
- Exact product, or remade free
- US/UK brands
