Case study 01 · $3,400 sofa
A sofa shoot means a truck, a crew and a borrowed living room. This took one studio photo.
Tollery is a study brand we built to show our process. Not a client, so no results. Just the work.
What we started with
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Original
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03That’s one month of our Winner Pipeline.
What we built
01 / 06 · Colour
The colour alone stops the scroll.
For renovators who pick the paint first.
Judged on click-through rate
TOLLERY
The colour your room was missing.
01 / 06 · Colour
The colour alone stops the scroll.
For renovators who pick the paint first.
Judged on click-through rate
TOLLERY
26 inches of seat. Cancel Sunday.
02 / 06 · Comfort
How it feels sells better than how it looks.
For couples who live on the sofa.
Judged on click-through rate
TOLLERY
Solid walnut. Built to outlast the lease.
03 / 06 · Craft
Showing the walnut beats showing a room.
For the sceptic who checks the joinery.
Judged on click-through rate
TOLLERY
74 inches. Fits the walk-up.
04 / 06 · Small space
Answer “will it fit?” before they ask.
For city renters with narrow stairs.
Judged on click-through rate
- Video
TOLLERY
Room for everyone this December.
05 / 06 · Hosting
A holiday setting lifts sales, not just clicks.
For whoever hosts in December.
Judged on cost per sale
TOLLERY
Popcorn on the cushion. No panic.
06 / 06 · Movie night
Answer “will it survive us?” up front.
For parents and pet owners.
Judged on click-through rate
Is it really the same sofa?
One more thing
Reupholstered from one photo of the oat fabric. No second shoot.
Olive MossOatHow it gets judged
Every one of these runs against the ad that already works. On day 14, the numbers pick the winner. Not us.
Every test gets at least seven days and three times your target cost per sale before anyone calls it.
Your turn
Your best photo has six more ads in it.
The audit comes first: three concept gaps you’re not running and one storyboarded 3-second opening on your product. Back in 48 hours.
Pay on delivery. Exact product, or remade free. US/UK brands.
- Pay on delivery
- Exact product, or remade free
- US/UK brands
