ConceptHooks

For home & lifestyle brands

Send us the ad that already works. We turn it into six new creative tests on your exact product, uploaded to your account, ready to publish.

  • No shoot
  • Six tests a month
  • Delivered in 72 hours
Get the $350 auditSee how it works
The winning ad: the sofa on a studio background
Your winning ad01 / 07

Still your best seller. Running 64 days.

The brief

Test 1 of 6: the same sofa in a loft, wide scene
Test 1 of 602 / 07

The sofa that survives a small apartment.

Loft, wide

Shop now
Test 2 of 6: the same sofa in a coast, front scene
Test 2 of 603 / 07

Built for people who nap on purpose.

Coast, front

Shop now
Test 3 of 6: the same sofa in a fabric, close-up scene
Test 3 of 604 / 07

Twelve years. One sofa. Zero regrets.

Fabric, close-up

Shop now
Test 4 of 6: the same sofa in a minimal, from above scene
Test 4 of 605 / 07

Wide enough for two. Deep enough for one.

Minimal, from above

Shop now
Test 5 of 6: the same sofa in a green room, low angle scene
Test 5 of 606 / 07

The last sofa you'll shop for.

Green room, low angle

Shop now
Test 6 of 6: the same sofa in a sunroom, three-quarter scene
Test 6 of 607 / 07

Ships in 5 days. Stays for a decade.

Sunroom, three-quarter

Shop now
Pay on delivery48-hour auditSix client slotsExact product, or remade freeUS & UK brandsPay on delivery48-hour auditSix client slotsExact product, or remade freeUS & UK brandsPay on delivery48-hour auditSix client slotsExact product, or remade freeUS & UK brands

The problem

Most brands re-crop the same idea and call it new. Ad Library shows the difference to anyone who looks.

One furniture brand, live in September. Each square is an ad.

Lime squares are the only distinct ideas.

0

ads running

0

actual ideas

Every ad here is a crop of one of four thoughts. The rest of the money is spent repeating itself.

  • 100

    home brands read in September

  • 3 or fewer

    new ideas a month, for most of them

  • Almost none

    had holiday creative live

How it works

Step 1

Send your winner

One link to the ad that works, plus your product photos. That is the whole brief.

9:41

yourbrand

Sponsored

Shop now›

yourbrand The sofa you stop looking after.

Step 2

We build six tests

Six new angles on your exact product, each with its own buyer and hook. Back within 72 hours.

9:41

Sponsored · Test 1

The last sofa you'll shop for.

Reading cornerShop now

Step 3

You press publish

Uploaded paused to your ad account, named and sorted. Day 14, a written read on every test.

9:41

Ads Manager

Drop 1 · six tests

Day 14 · 2 winners

  • Loft · H1

    PausedActive
    Winner

  • Coast · H1

    PausedActive
    Learning

  • Fabric · H2

    PausedActive
    Loser

  • Minimal · H1

    PausedActive
    Winner

  • Green · H1

    PausedActive
    Learning

Named to your testing convention. You press publish.

What you get

Designed on your exact product, with the copy, offer and CTA already in place.

A vertical story ad for the demo brand Alder
A spec callouts ad for the demo brand Alder
Spec callouts
A offer ad for the demo brand Alder
Offer
A editorial ad for the demo brand Alder
Editorial
A objection ad for the demo brand Alder
Objection
A minimal ad for the demo brand Alder
Minimal

Demo ads for a demo brand. Yours carry your product, your offer, your voice.

Every test drops with all of this.

About thirty files a month

  • 9:16 hero video
  • 4:5 feed video
  • 4:5 static, hook
  • 1:1 static, clean
  • Alternate-hook static
  • Thumbnail
  • 3 primary texts
  • 3 headlines
  • 1 CTA
  • One-page brief

Product-exact

One lamp, one photo, five rooms. Find the fake.

The reference product photo of a terracotta table lamp
Your photo
One reference
The same lamp placed in a bedside scene
Bedside
Room 1
The same lamp placed in a reading nook scene
Reading nook
Room 2
The same lamp placed in a entry scene
Entry
Room 3
The same lamp placed in a desk scene
Desk
Room 4
The same lamp placed in a hotel living scene
Hotel living
Room 5

Pricing

$350, credited to month one. No risk in looking.

Creative Deficit Audit

$350on delivery

Back in 48 hours, or it is free.

  • Your ads, read against your spend level
  • Three concept gaps and one storyboarded opening
  • Credited in full if you continue
Get the audit

The Winner Pipeline

Six slots

$2,500a month

Uploaded to your account, ready to publish. Audit credited.

Founding rate

$1,500a month for the first three clients

A case study in exchange. Ends at client three.

  • Six tests a month, two drops, day-14 reads
  • Winner Decomposition, Hook Bank and Testing Template included
  • No setup fee. Month to month after 90 days.
Start with the audit

Peak Replacement

$900

A dying winner replaced mid-peak. Two tests, 48 hours. Pipeline clients pay $600.

Opens Nov 1

Agency partner

$1,200

Per brand, per month, three brands minimum. For media buyers with home clients.

Why believe us

No testimonials yet, and we say so. The first three clients trade the founding rate for a case study.

  1. On time, or it's free.

    A late audit or drop costs you nothing.

  2. Exact product, or remade free.

    Any difference from your photos, we remake.

  3. No winner in 90 days? Month four is free.

    Six more tests, at no charge.

The third is judged on one control ad and one metric agreed up front, with 3x target CPA in spend, seven days live, and the same offer and landing page throughout. We never guarantee sales, CPA or ROAS. Those depend on your media buying, your offer and your site.

Numbers from Ad Library

Open it. Check them yourself.

Pay on delivery

No deposit. No card up front.

Founders on every call

No account managers.

No lock-in

Month to month after 90 days.

Q4 is here

Black Friday is November 27. What is new in your ad set?

Almost none of the 100 brands we read had holiday creative live. Open your Ad Library and count.

Get the audit before the queue fills

  • Nov 1

    Peak Replacement opens

  • Nov 1 to Dec 20

    Pipeline clients skip the queue

  • 48h

    Audit turnaround, as always

Questions

  • Yes, when the product is a physical, rigid good. Ask.

Start here

$350 on delivery, credited to month one. Back in 48 hours, or it is free.

  • Your live ads, read against your spend level
  • Three concept gaps you are not running
  • One storyboarded 3-second opening, on your product
  • Which ad to build the next winners from

US and UK brands only. No deposit. You pay when the audit lands.